A moment in space type
Venera is a typeface
designed to capture
the futuristic forms
of the space race.
Venera is a display face that comes in five weights.
The little blue dot.
Gravity pulls us closer and closer.
6 degrees of separation?
261 million miles from earth!
Follow the stars to the infinite beyond!
120,000 light years across
200 billion twinkling stars
“Venus favors the bold.”
2nd planet from the sun
Orbit around the sun:
Morning & evening star
Bright enough to cast shadows
Venera has full language support in each weight and its extended format is versatile with unique character.
Designed by Joe Prince of LostType Co-Op
Issued November 13, 2012
Prince's approach to this typeface design was a bit unconventional. He designed it on the computer with minimal sketching and research. More research was done later in the process to make sure Venera could stand on its own.
The development process was rather quick due to its simplicity and ability to interpolate well.
Venera is somewhat geometric and contains many straight vectors within the letters, which Prince found easier to manipulate on the computer rather than sketching it out.
The biggest challenge with Venera was determining the final resting height of characters such as A, N, O, etc. Overshooting the x- or caps-height of characters with round termination at the top is a common design practice, optically tricking the brain into thinking that all the letter forms reside ion the same imaginary horizontal line.
“I usually start with the letter ‘h’. The letter ‘h’ tells you a lot about the particular face: whether the face has slabs/spurs, what its contrast is (based on the amount of “pinch” the letter has), the overall width, whether or not the contours are abrupt or more transitional and flowing in nature, what the x-height and ascender-height is for the entire face, etc. I usually spend a lot of time on this letter at the forefront of the project as it is the reference and driver for everything else to follow.”
– Joe Prince
Type Designer • LostType Foundry
Joe Prince is a graphic designer that specializes in logo and typography design.
He crafts hand-made typefaces that are heavily influenced by modern geometry and simple forms. His work can be seen in use all over the web, mainly as webfonts, and continues his passion for design each day.
Prince got his start in type while in rehab. After getting caught up in a bad scene for a few years, he went to rehab, where in his free time, started sketching designs (for t-shirts and logos). After leaving rehab, he continued sketching which led him to where he is today at LostType and his own desing company, Admix.
Prince is inspired to start new projects because of the complete freedom and flexibility he has to control the design, feeling and overall tone of a typeface. He enjoys the challenge of laying down the foundation and making preliminary and crucial desicions that could potentially affect the entire look of the typeface. But the real fun begins when he begins to sketch the first letter.
He is a firm believer in advances in technology as it makes his workflow more efficient. He’s currently using iKern to help with the daunting task of kerning, spacing and tracking each individual font, which also includes hinting fonts for on-screen use.
(34.052234, -118.243685) Los Angeles • CA